PUMA
SUEDE + KYLIE JENNER
Editorial, color and custom music composition with Kylie Jenner’s second season with Puma. We worked closely with Puma's team to create a spot series teasing the drop of the new Suede collection. We created a united vision across multiple platforms - FB, IG, YouTube, SnapChat, GIFs and more to touch Puma's media savvy fashion forward fanbase.
Creative Direction - Remi Carlioz
Art Direction - Allison McCarthy
Photography - Jamel Shabazz
Director - Amy Carpenter
Music Composition - Ryan Davies
Editor - Annaliese Rittershaus
Behind the Scenes with Jamel Shabazz
Jamel Shabazz was born and raised in Brooklyn, New York. He has gained international renown for capturing his view of life as it happens around him. In 1980, he embarked on a mission to extensively document various aspects of life in New York City, from youth culture to a wide range of social conditions. Embracing the spontaneity and uniqueness inherent within, the streets and subway system became backdrops for many of his photographs.
